Finding good employees is challenging for any business. Even if you manage to find good workers, retaining them is another challenge. High turnover suggests worker dissatisfaction, which reflects ...

Business owners need employees that are able to get the job done, because employee performance is critical to the overall success of the company. Business leaders need to understand the key benefits ...

Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. Imprinting ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

You may not realize the importance of reducing employee turnover until one of your most experienced employees tells you she's leaving. While you'll no doubt find someone to replace her, she won't be ...

There are many different ways to get a competitive advantage in the marketplace, and many businesses will focus on a few tried and true methods of gaining a leg up on the competition. These methods ...

No matter what business you're in, email has you spoiled. This amazing tech, now decades old, lets you send messages around the world in seconds, almost for free. From a laptop or smartphone, you can ...

In today's global economic system, companies need to diversify to remain competitive. The benefits of a diverse workforce go beyond political correctness. Bringing in people with different backgrounds ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

In a business environment, it's common for employees to work together in small groups, teams and departments to accomplish specific business tasks. To work effectively with one another, it's important ...

For more than 100 years, companies have used slogans in their advertisements. Major corporations and small business alike have used catchy phrases to tell the world what makes their product or service ...